Pronunciation

/tɑːrɡɪt/

Definitions

Noun

1. A person or thing that is the intended recipient or focus of an action, effort, or interest: “The marketing campaign’s main target audience is young adults.”
2. The object or goal of a weapon or missile: “The missile struck its target with precision.”
3. (Business) A specific product, service, or market segment that a company aims to serve: “Our company has multiple targets for expanding our customer base.”

Verb

1. To aim or direct something, such as an attack or attention, at a particular person or thing: “The company targeted their new product towards eco-conscious consumers.”
2. To set a goal or objective for oneself or others: “We need to target higher sales figures this quarter.”

Phrases

• “Target audience” refers to the specific group a product, service, or message is designed for.
• “Hit the target” means to achieve the intended goal or outcome.
• “Set a target” implies establishing a goal or benchmark.

Example Sentences

• Noun: “The architect designed the building to be visually appealing to its target demographic.”
• Verb: “The athlete trained rigorously to target a world record.”
• Verb: “The marketing team’s primary target is to increase website traffic by 50%.”

Synonyms

• Aim
• Orient
• Focus
• Center
• Direct
• Pursue
• Concentrate
• Orientate

Antonyms

• Misdirect
• Miss
• Avoid
• Deviate