Pronunciation

/səˈlɑːɡən/

Definitions

• Noun: A short, memorable phrase or slogan used to convey a message, often for advertising, marketing, or promoting a product, idea, or cause. It aims to be catchy and easily remembered. Example: “Just Do It” for Nike.
• Verb: To create or use a slogan as part of a campaign or branding strategy. Example: “The company decided to rebrand with a new slogan.”

Phrases

• “A catchy slogan” implies a slogan that is easy to remember and attracts attention.
• “Slogans resonate with consumers” highlights their effectiveness in connecting with people.
• “Slogans are often used in taglines” to summarize a brand’s essence.

Example Sentences

• Noun: “The environmental group’s slogan, ‘Reduce, Reuse, Recycle,’ has become a household name.”
• Verb: “The marketing team brainstormed a new slogan to revitalize the brand’s image.”
• Sentence: “The company’s slogan ‘Think Different’ inspired a generation of Apple customers.”

Synonyms

• Advertising catchphrase
• Jingle
• Campaign slogan
• Tagline
• Message
• Branding statement

Antonyms

• Obscurity
• Clarity
• Complexity (in terms of being simple)