Pronunciation

/brænd/

Definitions

Noun

1. Brand: A name or design associated with a particular product, company, or service, often used to identify and distinguish it from competitors. Example: “The Nike brand is recognized worldwide for its athletic shoes.”
2. Trademark: A distinctive sign, symbol, or logo used to identify and protect a company’s products or services. Example: “Coca-Cola is a well-known brand protected by its distinctive logo.”
3. Brand identity: The overall image and reputation of a company or product, including its values, personality, and visual elements. Example: “Apple’s brand identity is associated with innovation and sleek design.”

Verb

1. To establish or maintain a brand: “The company worked hard to brand itself as an eco-friendly option in the market.”
2. To create a perception or association through marketing: “The brand campaign aimed to associate their product with luxury.”

Adjective

1. Characteristic of a particular brand: “The car’s features are typical of a luxury brand.”
2. Identifying or associated with a specific brand: “This shirt is branded with the designer’s name.”

Phrases

• “Brand loyalty” refers to customers’ preference for a specific brand over others.
• “Brand management” is the process of overseeing and protecting a brand’s image and reputation.
• “Brand extension” is when a company expands its offerings using an existing brand name.

Example Sentences

• Noun: “The Coca-Cola brand has been around for over a century.”
• Verb: “The startup is trying to brand itself as a disruptor in the tech industry.”
• Adjective: “She purchased the designer-branded handbag to match her high-end wardrobe.”

Synonyms

• Logo
• Label
• Mark
• Emblem
• Trade name
• Product line
• Reputation
• Identity
• Image